From $10 Eggs to Pricey Chocolates: Why Everything Feels More Expensive

by Anoushka Mirchandani, Founder & CEO

So… Why Is Everything Still So Pricey?

Inflation isn’t just some corporate greed conspiracy—there are real reasons why prices keep climbing. Here’s what’s at play:

📉 Supply Chain Disruptions – When products are harder to produce (hello, bird flu affecting egg farms and cocoa shortages), supply goes down, and prices shoot up.

💰 Cost-Push Inflation – Businesses aren’t just charging more for fun. Higher costs for raw materials, labor, and transportation trickle down to us.

📊 Trade & Tariff Policies – Import taxes, tariffs, and global trade shifts impact pricing, making imported goods more expensive (looking at you, Valentine’s chocolates).

🏦 Monetary Policy & Interest Rates – The Fed keeps raising interest rates to fight inflation, but that also makes borrowing more expensive, affecting businesses and consumers alike.

🔥 High Consumer Demand – Even when prices go up, people keep spending, which means businesses have little reason to lower them. Supply and demand in action!

What This Looks Like in Real Life

These economic forces aren’t just something economists nerd out over—they’re hitting your grocery bill and shopping cart:

💸 Eggflation Is Back – Avian flu, higher feed costs, and supply chain issues are pushing egg prices up again.

🍫 Valentine’s Day Just Got More Expensive – Poor cocoa harvests mean your favorite chocolate bars and desserts come with a higher price tag.

💰 Tariffs & Trade Shifts – Trade tensions and new tariffs are making certain products more unpredictable in price.

How to Handle Inflation Without Losing Your Mind

You can’t budget your way out of inflation, but you can stay ahead of it with smart money habits:

✔️ Adjust Your Budget – Prioritize essentials and track your spending so you’re not caught off guard.

✔️ Build a Financial Cushion – Even a small emergency fund can help absorb unexpected costs.

✔️ Be a Mindful Shopper – Pay attention to price changes, compare brands, and look for reasonable swaps.

✔️ Stay Informed – Knowing why prices are rising helps you make better financial decisions.

At SIMMER, we’re creating tools to help you budget smarter, spend intentionally, and stay financially confident—even when prices are all over the place.

What’s Your “Egg Moment”?

Maybe it’s eggs, maybe it’s your go-to coffee, maybe it’s your Valentine’s chocolates—what’s one thing you’ve noticed getting way more expensive?

We’d love to hear from you! Feel free to reach out at hello@simmerapp.ai or check out what we’re building at www.simmerapp.ai.

💡 Want to take control of your finances and navigate rising costs with ease? 👉 Join the SIMMER waitlist today

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